In the year 1966, Bud Bushnell established Genie Industries. During that time, he bought the manufacturing rights to a material lift which operated on compressed air. The name Genie came from the "magic in the bottle" that was used to lower and raise the hoist. This mechanism greatly impressed lots of customers and therefore, the name was established.
Genie has moved into numerous new markets, because the demand for work platforms and lifts grew. Over time, when the demand for new machines to meet numerous applications grew, the company made itself recognized in numerous new markets. Like for instance, Genie went into manufacturing telehandlers, stick booms, man-lifts, articulated booms and light towers.
Genie decided to secure a partner who had the same values because of the economic slump during the start of the 2000s, when they partnered along with Terex. This company has a history obtaining machine manufacturers all over the world who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation in the workplace, it was decided to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was only decided after the initial few years following the sale. Hence, all Genie equipment continue to be marketed under the Genie brand name.
The company takes great pride in taking advice from and listening to their customers. Genie has always been continually devoted to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company concentrates on offering exceptional support. These are the very work disciplines that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line equipment.
Genie's DC and Bi-Energy machines are emission-free, quiet equipment capable of working in delicate work settings. Where the machinery must be driven significant distances, like within industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machine with the power of a diesel-powered generator.
Telescopic booms offer greater horizontal reach, compared to any of the different aerial platforms. These equipment are ideal for limited access areas or small areas in all kinds of settings. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machines deliver the drive speed and supreme traction you need in order to travel around the work site and job area.